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Virgin Hotels has announced plans to roll out in three locations this year. This spring, the first opening is Virgin Hotels Las Vegas, followed by Virgin Hotels New Orleans this summer, and Virgin Hotels New York City this fall. Virgin Hotels Edinburgh and Miami are planned for 2022 and beyond, with numerous hotel management signings announced before year-end.

Virgin Hotels Las Vegas, part of the Curio Collection by Hilton, will be added to the portfolio. Formerly the Hard Rock Hotel & Casino Las Vegas, the reimagined lifestyle casino resort will feature innovative design and function with 1,504 chambers. The property is being developed by JC Hospitality, LLC.

The new-build Virgin Hotels New Orleans (shown) will feature over 230 chambers, the brand’s centerpiece, Commons Club, a rooftop pool and lounge, gym, and dedicated meeting and event spaces. Virgin Hotels will manage the hotel, designed by local New Orleans interior design firm Logan Killen Interiors, Mathes Brierre Architects, CallisonRTKL Architects, Broadmoor Construction, and developed by the Buccini/Pollin Group. Virgin Hotels New Orleans will incorporate a Southern residential feel while combining colorful, tropical architectural motifs with Virgin’s signature style of fun and smart design.

Virgin Hotels’ new flagship is set to open in the NOMAD neighborhood. Virgin Hotels New York City will boast 463 chambers plus multiple concept suites, a roofscape pool, and numerous dining outlets, including Commons Club and a rooftop bar. The first and second floors will be occupied with retail, while Virgin Hotels will populate the floors above. The building is designed by MARKZEFF Design and developed by the Lam Group.

Making headway is Virgin Hotels Edinburgh, expected to open in 2022. Construction is progressing in both the landmark India Buildings at 1-6 Victoria Street and the new Southern extension, which is nearing completion to the 10-story building. The hotel will feature 225 chambers and Grand Chamber Suites; multiple dining and drinking outlets, including, Commons Club, as well as numerous meeting spaces. In re-envisioning the building the design team will work to preserve its notable elements while adding a sense of style and sophistication. The property will offer a stunning mix of old and new. Virgin Hotels Edinburgh will be completed in partnership with owner and developer Flemyn and managed by Virgin Hotels.

Virgin Hotels Miami is slated to open in 2023 and will be a 40-story new-build hotel. Featuring close to 250 chambers; a spa; over 15,000 square feet of meeting and event space; and multiple dining and drinking outlets, including the brand’s signature culinary experience Commons Club, a restaurant, bar, and modern social club; a beer garden live music venue; and Funny Library Coffee Shop. Virgin Hotels Miami, managed by Virgin Hotels, is being developed by Blue Jay Capital with BLUR Workshop as the architect.

Rendering: Courtesy of Virgin Hotels

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