2019 GOLD KEY AWARDS
BEST LOBBY LUXURY
MYSTERY HOTEL BUDAPEST
THE DESIGN FIRM: Varrodesign, Budapest
THE MUSE: Turn a fourth-floor Freemason hall into the centerpiece of this 84-room hotel.
THE MAGIC: “The whole interior design concept was built around this hall,” says Zoltán Varró, founder of his eponymous firm. “It is very unusual in a European hotel not to have the lobby, restaurant and bar functions on the ground floor.” By creating major statement moments with elevators that are lined with what look like dozens of paintings, the team still finds a way to start the guest experience at street level.
THE MAVERICK MOVE: Using the public area’s location for some major upselling potential. “One important spectacle that greets the guest is the magnificent view of the Secret Garden Day Spa, that is not only eye candy, but also a draw—if the guest can see and hear the spa, it boosts the odds of them booking a treatment there,” says Varró.
THE MESSAGE: Covering a space with literate detail works. There are Freemason symbols featured here as an integral part of the design.
PHOTOS: GERGELY JANCSÓ