FINALIST
Gold Key – Lobby Focused Service
The Highlights: With intentions to be fun and unexpected, the new-build Moxy Boston Downtown experience is spelled out in the lighting, artwork, and on softgoods, beckoning guests to “Stay Weird,” “Treat Yo Self,” and “Find Your Wild.” Situated in the theater district, guests visit the lobby’s main area on the second floor after a stop on the ground level housing a food truck repurposed into a photo booth. This, along with an abundance of catwalks, theater riggings, lights, and mirrors, helps complete the backstage atmosphere as guests travel past the mannequins and up a short flight of stairs to check-in.
SOURCES
Design, Architecture, and Purchasing Firm: Group One Partners, Boston | Architect of Record: Stantec, Boston | Client: Norwich Partners, Lebanon, Massachusetts | Photo: Warren Jagger
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