2019 GOLD KEY AWARDS
BEST LOBBY UPPER MIDSCALE
HOLIDAY INN & SUITES NASHVILLE DOWNTOWN CONVENTION CENTER
THE DESIGN FIRM: Atwater Inc. Studio, Northridge, California
THE MUSE: Design a convention center hotel to meet a city’s unconventional spirit and down-to-earth style. Blend a modern vocabulary with American heartland music nostalgia, creating memorable moments throughout.
THE MAGIC: Cater to a younger crowd while still appealing to multiple generations. That means nothing can be one note. Faux reclaimed wood ceramic tiles and repurposed barn wood-style walls set the stage, echoing the area’s southern farmland roots. Whitewashed brick accent walls reference the city’s waterfront and industrial districts. The midcentury modern color palette comes full circle to meet today’s retro-loving travelers.
THE MESSAGE: Blending is in. Coffee tables resembling a music cassette and artwork made by assembling multiple cassettes into a painted canvas create moments that will wow at any age.
PHOTOS: BETHANY NAUERT