Seriously effective hotel design doesn’t beg for over-analysis. Guests should be too busy enjoying the spaces—and each other’s company—to break down the building blocks of how the overall impression comes together.
When it comes to business travel (or even vacations for today’s tech obsessives), putting guests at their ease means placing them instantly into their comfort zone. For midscale projects, that often starts with liberal borrowings from a wide range of influences to craft properties layered enough to play to sophisticated needs for connectivity and an increasing need for fuss-free, back-to-basics relaxation at the end of busy days.
Amy Hulbert, managing director, design, Best Western Hotels & Resorts, did just that with Vīb’s first hotel, in Antalya, Turkey. The poppy brights of the check-in desks, signature Herman Miller desk chair and fitness center wall detail (and also on its weight plates) channel a playful, almost childlike sense of wonder. Complex suspended lighting, delivered in angular shapes in part of the lobby and circular ones in another area of the lobby, offers a grown-up offset.
Next step: Connect those dots with a firm hand. Hulbert does that by stripping out knickknacks and, for the most part, loud patterns in favor of washes of color and subtle changes in texture.
In the lobby, marble flooring provides an elegant link between long blue sofas that invite guests to interact and lounge and edgy white tables in the bar area. A raised wooden dais with high-backed chairs provides a thoroughly mature rendition of a VIP area. Washes of pale blue in the 100 guest rooms evoke childhood toys and trendy adult clothing and tech accessories in equal measure.
All grown up? Maybe. Then again, who could look at the swirl of the bar stool bases and not wonder what would happen if they spun them around?