2019 GOLD KEY AWARDS
BEST LOBBY UPSCALE
DREAM NASHVILLE-PRINTER’S ALLEY
THE DESIGN FIRM: Meyer Davis, New York
THE MUSE: A lobby that rests (easily) on its brand’s name with pieces seemingly plucked from one’s subconscious fantasies. Faded oriental rugs adorn black and white checkered tile flooring, and plush velvets in rich colors rest atop worn leather couches. A glowing burnt orange reception desk helps illuminate the space, while a David LaChapelle photograph behind it reflects the palette of the public area.
THE MAVERICK MOVE: Dragging the skeletons out of the closet. The lobby connects two historic buildings on either side: one being the former hotel Utopia and the other, the Embers building, where a brothel called the Climax Saloon lived. The signs for both of the aforementioned were cleaned, preserved, then returned to their original locations.
THE MESSAGE: Elements that catch a guest off-guard keep them engaged and asking the all-important question of: “How’d they do that?” An optical illusion of a mirror image behind a “portal” set right next to the elevator bank injects an element of excitement before guests head up to their rooms for more thrills.
PHOTOS: EDWARD MENASHY