Hotel Brooklyn | Lobby | Squid Inc

Brooklyn Heads to Manchester

Squid Inc designs interiors for boutique hotel

Boutique Design

Manchester’s Hotel Brooklyn will open in February, designed by Squid Inc. The hotel’s name was inspired by the New York Borough and chosen for its resonating similarities to Manchester, in terms of its buzzing industrial growth, as well as its strength of identity and culture.

The 189-room hotel will pay homage to Brooklyn’s history from early 20th century to the present day, with the design of the hotel being overseen by Motionspot, a U.K.-based accessible design company. Squid Inc’s starting point was to create a distinctly Mancunian destination that resonated with the characteristics of its counterpart, Brooklyn: the sense of neighborhood, the grittiness of its culture and edginess of its people. Brooklyn residents, from Mel Brooks to the Beastie Boys, have helped inspire this vibe. Victorian brownstone buildings have become icons of both Brooklyn and Manchester, and the design team has been driven by the ambition that the architects of Brooklyn showed when repurposing an area which had fallen out of favor.

The brownstone idea is explored from the moment guests enter the hotel, with the industrial feel of the architecture softened by the lobby interior and designed to recreate the sense of journeying down a Brooklyn avenue, with brick stone and trees lining the walls. Beyond the lobby is a flight of wide-paced steps (shown), designed to provide a communal space to hang-out, a nod to the stoops of Brooklyn, and the sense of community these have inspired in film and art. In the guestrooms, interiors are inspired by Brooklyn’s loft spaces. Beds have brass adornments, while Turkish rugs are designed to contrast with the concrete floors. Bathrooms have been angled to allow their back walls and semi opaque windows to look out across the bedroom, while street art wall features finish off the design direction.

Photo: Courtesy of Hotel Brooklyn