Marriott Launches Home Rentals
Homes & Villas joins the brand family
Marriott International has launched Homes & Villas by Marriott International, a home rental initiative offering 2,000 premium and luxury homes located in more than 100 destinations across the United States, Europe, the Caribbean and Latin America.
Marriott’s expansion into home rentals was developed as a result of the 2018 pilot under the brand extension Tribute Portfolio Homes. Of the guests who booked a home during the pilot, which was only available in select European cities, nearly 90% were members of Marriott Bonvoy and over three-quarters were traveling for leisure with family and friends. During the pilot, the average guest stay was more than triple the typical hotel stay. These insights played an important role in guiding the selection of luxury and premium homes, as well as the key leisure markets available at launch.
The launch adds nearly 40 new leisure destinations for Marriott Bonvoy members to earn and redeem points, including Sorrento, Italy and the Amalfi Coast, Italy; North Lake Tahoe, California; and St. Barts in the Caribbean. Homes & Villas is launching with select property management companies that are already managing these homes. At launch, the property management companies selected by Marriott include TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club as well as current hotel owners and operators such as Mainsail Lodging and Reserva Conchal.
Members of Marriott Bonvoy, the new name of the travel program replacing Marriott Rewards, Starwood Preferred Guest and The Ritz-Carlton Rewards, will be able to earn and redeem points for every Homes & Villas stay.
Photo: Courtesy of Marriott International