LG Launches 4K Ultra HD TVs
The move brings LG’s consumer product to hotels
LG Business Solutions USA has launched the first 4K Ultra HD TVs designed specifically for the hospitality market with NanoCell display technology.
LG’s UT770H series of Pro:Centric® smart hospitality TVs brings LG’s LCD TV display technology from the consumer market into the hotel room for the first time. These new hotel TVs leverage the power of LG’s NanoCellIPS technology panels to deliver impressive picture enhancements, color accuracy and wide viewing angles to LED-backlit LCD TVs.
LG’s proprietary NanoCell technology uses nano particles (each roughly one nanometer in size) to absorb surplus wavelengths of light, enhancing the purity of colors on the screen while expanding the color gamut and ensuring consistent color performance from any angle. To match the stunning visuals with excellent audio performance, each model utilizes DTS Virtual:X, a new audio optimization technology that analyzes incoming signals in real time and adjusts output to provide the perception of surround sound from a two-channel system.
The UT770H NanoCell TV Series offers hotels easy-to-use smart TVs in four sizes. The new NanoCell IPS display provides detailed 4K UHD resolution, wide viewing angles, exceptional color accuracy and remarkably slim bezels while the Pro:Centric management solution offers customizable tools to create interactive experiences for hotel guests.
The new NanoCellPro:Centric Smart Hospitality Series is available in 49-, 55-, 65- and 75-in. class models. Each can be wall-mounted with VESA-compliant mounts (sold separately), and the displays themselves measure just 2.5 in. deep and ship with an attractive base that measures 11.9 in. deep. The series is built with narrower bezels for a more sleek and modern aesthetic. The thinner, lightweight design also increases ease of deployment across multiple guestrooms.
LG’s Pro:Centric Direct Application enhances the in-room television experience for hotel guests. Guests can locate and enjoy available TV channels or access a wide range of over- the-top smart apps, check on the daily weather and review available hotel amenities. Pro:Idiom Digital Rights Management technology provides access to premium content to help assure rapid and broad deployment of HDTV and other high-value digital content. Voice recognition capabilities add even greater flexibility for user control.
Each Pro:Centric® Smart Hospitality Slim UHD model includes webOS 4.5, HDR10 Pro video processing, Tru 4K Upscaler, high refresh rate, UHD resolution of 3,840 x 2,160 pixels, edge backlighting and 400 nits of brightness. Connections include HDMI 2.0 and USB 2.0 inputs, an-doptical audio out, 3.5mm line out, and RS-232C for control and service.
In addition to the UT770H smart TVs, LG will be expanding use of NanoCell displays across its entire portfolio of 4K UHD hotel TVs, including the UT577H, UT567H and UT347H series coming later this year.
Photo: LG Business Solutions USA