Wyndham Hotels & Resorts and Playa Hotels & Resorts announced the launch of a new all-inclusive resort brand, Wyndham Alltra. The announcement marks Wyndham’s 22nd brand and its first dedicated entirely to the all-inclusive segment.
The new brand’s name “Alltra” is born from the brand promise of “All-Inclusive Travel for All.” Wyndham Alltra creates an all-inclusive resort experience that is distinct to the upper-midscale segment, offering upscale food and beverage, services, amenities, and activities. The brand will feature both family-friendly and adults-only resorts in the Caribbean and other resort destinations.
The first two resorts to debut under the Wyndham Alltra brand are Playa’s 458-room Wyndham Alltra Cancun located in the heart of the Hotel zone with its 10 upscale restaurants , bars, lounges, and pools, as well as the 287-room Wyndham Alltra Playa del Carmen in the heart of Playa Del Carmen with its bars, restaurants, and high-end shops.
Currently undergoing renovations, both resorts remain open and are scheduled to complete renovations and become Wyndham Alltra resorts in December 2021. The two resorts will mark the first of many properties to be developed under the strategic alliance between Wyndham and Playa in the upper-midscale, all-inclusive resort sector in the Caribbean and Mexico that Playa currently operates in.
Photo: Wyndham Alltra Playa del Carmen, Adults Only, All Inclusive Resort