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W South Beach will reopen on November 18 following the completion of a $30-million renovation that began in March. The hotel will feature a full redesign of the 408 oceanfront guest suites, the introduction of a spa, Away, and a refreshed art collection. Miami Beach-based Urban Robot Associates designed the new rooms in addition to the hotel’s new 9,000-square-foot spa.

“The hotel had a cosmopolitan aesthetic incorporating darker tones which worked well when it was introduced. However, throughout the years, Miami Beach has changed a lot. The new design is an expression of where Miami is headed, enriched with refined art and culture,” says Justine Velez, partner at Urban Robot. “We preserved some of the original vibe and edge while introducing a beautiful fresh blend of natural light, warm wood tones, and various shades of colors from the sea to the 400 spacious guest suites, triplex bungalows, and spa.”

In the rooms, the design process unpacked the residential by marrying beach house-style millwork, natural oaks, airy and plush neutral textures, and a beige color palette with accents of soft corals and shaded teals. In the spa (shown), the ethereal space showcases blushing natural light primed with neutral colors, delicate white fabrics, and fine brass finishes.

Photo: Courtesy of W South Beach


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