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Rosewood São Paulo has officially opened, marking Rosewood Hotels & Resorts’ entrance into South America. Rosewood São Paulo is a metropolitan oasis set within the historical enclave of Cidade Matarazzo, a complex of elegantly preserved buildings from the early 20th century that have been carefully transformed into private residences, high-end stores, and entertainment venues. Anchoring the 30,000 square-meter mixed-used lifestyle hub, Rosewood São Paulo occupies the historic former hospital, Matarazzo Maternity, as well as a new vertical garden tower. The transformation of the heritage buildings is rooted in sustainability and makes Cidade Matarazzo Brazil’s largest upcycling project, with a focus on celebrating and protecting the country’s cultural heritage and natural environment.

Spearheaded by entrepreneur Alexandre Allard, recognized for his involvement in the renaissance of the House of Balmain, and designed by leading international figures including the Pritzker Prize-winning architect Jean Nouvel and artistic director Philippe Starck, Rosewood São Paulo is a love letter to Brazil, with a majority of the design materials both locally sourced and inspired by the country’s diverse culture. The new hotel is also home to a groundbreaking collection of 450 site-specific artworks, all created in partnership with local artists whose work draws from the multiplicity of the Brazilian experience.

Throughout the property, art tells different stories of life in Brazil across various mediums including sculpture, paintings, tile work, drawings, textiles, and rugs. The entirety of the collection will be cataloged and detailed in a book available for guests and visitors both in rooms and public spaces. This book will tell the in-depth and nuanced narrative behind each project and highlight how each piece fits each into the larger tapestry of Brazil’s creative scene.

Photo: Courtesy of Rosewood Hotels & Resorts


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