Managed by Highgate, the 47-story Park Lane New York features 610 rooms along with 11,000 square feet of reimagined indoor and outdoor event space. Throughout the property, New York City-based artists En Viu created playful murals for the guestrooms and public spaces that guide the hotel experience. Yabu Pushelberg designed the interiors.
Inspired by Yabu Pushelberg’s whimsical interior design and the wonders of Central Park, independent branding and design agency, Mother Design, brought Park Lane’s new personality to life through an entirely new visual ecosystem. From a new wordmark and typography that influenced everything from uniforms to wayfinding, seeking to redefine the look and feel of traditional luxury by using bold colors and eclectic textures that invoke a playfulness and accessibility previously foreign to “Billionaires’ Row.”
Photo: Alice Gao