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Fotografiska, the international photography museum, has merged with NeueHouse, the private work and social space for creators, following a strategic capital raise of $35 million, led by investor and new majority owner Yoram Roth which values the combined platform at $165 million.

The merged organizations are brought together under the new holding, management and development company CultureWorks, with the vision of creating the preeminent global growth platform for culture, experience, and hospitality brands.

Following the recent openings of Fotografiska New York in December 2019 and NeueHouse Bradbury in Downtown LA in February 2020, this new deal is timed to NeueHouse’s continued expansion into Venice Beach, California; Miami; and its first European location at the original Fotografiska Stockholm, all in 2021. Fotografiska will also open a new museum outpost in Berlin in 2022. Announcements regarding further North American and European expansion plans will be made in the coming months.

“We are deeply inspired to develop new flagship environments that define the future of the way the creative class will work, meet, create, socialize, discover, and gather. The last year has accelerated the innate human need to gather and coalesce around moments of meaningful connection, all within safe, design-driven spaces,” says Josh Wyatt, former CEO of NeueHouse and newly named CultureWorks CEO.

With more than 1 million annual visitors and 10,000 members across both brands, the CultureWorks platform launches with an established and robust global footprint. This growth will continue into other U.S. and global cities, targeting architecturally iconic buildings in storied neighborhoods with a thriving culture scene.

CultureWorks’ first hire is Adriana Marianella as chief development officer, brought on to run hospitality, design, and development for the new company. Marianella joins CultureWorks from her previous decade-plus-long post with Standard International, which includes the Standard, Bunkhouse, and Peri Hotels, where she was the vice president of brand development and experiential.

Photo: CultureWorks Team. From left: Marcel Reichart (Board Director, Executive Advisor & Co-Founder), Jon Goss (Chief Brand Officer & Co-Founder), Josh Wyatt (CEO, Board Member & Co-Founder), Andrew Herschkowitz (Chief People Officer), Yoram Roth (Executive Chairman of the Board & Founder), Adriana Marianella (Chief Development Officer).


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