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Gurugram, India-based hospitality firm Morpho Hotels and Resorts India Pvt. Ltd. in partnership with Upjeet Singh Sahota have founded Morpho Hotels and Resorts USA LLC based in New York. The partners have acquired the Rodeway Inn, a Choice Hotel in the city of Holdrege, Nebraska, to take the first step toward Morpho Hotels’ vision of expanding in the U.S. and select strategic international markets via owned and managed assets.

“We intend to build an intimate chain of world-class ‘smart’ hotels that leverage Asian roots of empathetic service with a razor sharp focus on yield management and profit optimization. Customized technology is our greatest tool in this ambition. Our expansion plans continue to be robust through multiple routes of investments, management contracts, and branding of mid-market hotels across GCC, Indian Ocean, and Europe,” says Dipinder Benjamin, founder and CEO of Morpho Hotels and Resorts.

Currently, Morpho Hotels and Resorts manages properties in Goa, Coorg, and Bokaro with more hotels under development in Kasauli and Darjeeling. Morpho Hotels and Resorts has developed a pipeline of hotels coming up in Gurugram, Chandigarh, Nalanda, Kochi, Manali, Bangalore, and Lucknow alongside Dubai, Kathmandu, and Barcelona.

Photo: Courtesy of Morpho Hotels and Resorts

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