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Marriott International announced it has signed an agreement with Progetto Majestic S.r.l.  to bring the W Hotels Worldwide brand to the Tuscan city of Florence. W Florence is expected to open in 2023.

Located steps from Florence’s art, dining scene, and shopping destination Via de’Tornabuoni, W Florence is expected to feature 120 guestrooms, including 20 suites. The Extreme WOW Suite, W’s take on the Presidential Suite, will offer a large living space and private terrace with views across the Duomo and the Santa Maria Novella church. Adding rare and much-sought-after inside and outside living spaces, the ground floor, which will house the W Lounge and Living Room, will seamlessly blend around a central partially covered courtyard.

Marriott International currently operates 14 properties and residences under the W brand across Europe, the Middle East, and Africa. The brand is expected to make its debut in Italy with the opening of W Rome this autumn.

Photo: Courtesy of Marriott International


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