Lark Hotels has launched a new division focused on third-party management services for prospective owners and investors who want to utilize Lark’s management expertise without a renovation or repositioning. This new program allows owners of independent hotels the option to maintain their property’s identity while allowing Lark’s team to provide customized management solutions for day-to-day operations, hiring, and marketing services.
The first two U.S. properties to join Lark’s management portfolio are Carmel Lodge in Carmel-by-the-Sea, California, and Olde Marco Inn and Suites in Marco Island, Florida. Both have operated independently for decades.
Lark Hotels’ suite of third-party management services includes hotel operations; food and beverage operations; finance, accounting, and reporting; direct marketing, social media, and public relations strategy; revenue management; interior design and real estate development; branding and creative strategy; technology integration and management; asset management; and operational management.
Robert Blood, Lark Hotels’ founder, has been recognized as an up-and-coming hotelier to watch by Boutique Design in 2017.
Photo: Olde Marco Inn and Suites