Hyatt Hotels Corporation announced plans to grow its brand portfolio in Europe significantly by the end of 2023 with more than 20 executed managed and franchised deals for new hotels. These properties are expected to join 63 Hyatt-branded hotels across nine distinct brands in 22 European countries. Hyatt’s lifestyle brands Andaz, Alila, and Hyatt Centric, and The Unbound Collection by Hyatt—one of Hyatt’s independent collection brands—make up half of Hyatt’s executed deals in Europe.
In the United Kingdom, which remains a priority growth market, the introduction of the first Park Hyatt hotel in London’s redeveloped Nine Elms district will further bolster Hyatt’s brand presence. Hyatt plans to nearly double its brand growth in the UK in the next few years, and this growth is complemented by strong regional demand in France and Spain—through the development of both Hyatt’s full and select service brands—as well as entry into new markets with the first Hyatt-branded properties in Stockholm, Helsinki, Malta, and Cyprus.
So far this year, nine new Hyatt properties have opened in Europe, including Hyatt Regency Sofia, the first Hyatt hotel in Bulgaria; Hyatt Regency Malta; Hyatt Place Paris Charles de Gaulle Airport and Hyatt House Paris Charles de Gaulle Airport, Hyatt’s first dual-branded select service development in Europe giving travelers the benefits of both brands under one roof; and most recently, the 144-room Hotell Reisen in Stockholm, Sweden marking the first hotel in Scandinavia under The Unbound Collection by Hyatt brand.
This announcement signals significant intentional growth plans for Hyatt that will increase its brand footprint in Europe by more than 30 percent in nine new countries and grow further in seven existing markets.
Photo: Courtesy of Hyatt Hotels Corporation