Wilmington, Delaware’s historic HOTEL DU PONT, a PM Hotel Group property, is marking 110 years since its groundbreaking in 1911 with a new visual identity and refreshed brand. Philadelphia’s WFGD Studio worked with hotel leadership and PM Hotel Group to create a refreshed brand identity that conveys the hotel’s modern sensibility, luxe amenities, and approachable style.
The new design takes its cues from the details of the building, grandeur of the spaces, and the history of the hotel. The updated brand elements are bold yet elegant. The balance of white space, a limited color palette, and vintage-inspired typography help create a modern branding system for the luxury property. A collection of marks from the new visual suite have been incorporated throughout the guest experience.
The refresh is the first holistic update in over 50 years and brings a fresh look to the property acquired by The Buccini/Pollin Group (BPG) in 2017.
Photo: Courtesy of PM Hotel Group