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Gold Tree Hospitality (GTH) unveiled its new look, website, and future mobile app, combining its two lifestyle brands under a new cohesive identity. The real estate development and hospitality firm acquires and manages a large scale portfolio of properties across Europe’s major cities under two brands: Stay&Co., design-minded and technology powered serviced apartments, and a new lifestyle aparthotel concept launching in 2023 with signature amenities from food & beverage offerings to laptop-friendly area, and a 2.0 wellness studio.

GTH was founded in 2018 and co-founded by Golan Weiss and Moran Machtey. Following a five-year acquisition plan, GTH has continued expanding this year by adding over 400 units in five lifestyle aparthotels under development while simultaneously executing a complete redesign of its 200 existing serviced apartments located in London, Lisbon, Sydney, and Melbourne.

In the next five to six years, GTH aims to open over 10,000 aparthotel rooms and operate over 3,000 serviced apartments, mainly in Europe’s largest cities. Since its creation, GTH has secured funding to support its growth targets and has invested in over 200 million euros of real estate developments and expansion activity.

Photo: Courtesy of Gold Tree Hospitality

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