Boutique Design Events and Trade Fairs

The Greenwich Hospitality Group has announced West Bay Beach, a Delamar Resort, in Traverse City, Michigan, has undergone a property-wide transformation and name change following a $10 million-plus, two-year-long renovation. Rebranded as Delamar Traverse City, the 173-room waterfront hotel has been elevated to offer luxe amenities.

The hotel offers reimagined public spaces, a heated indoor pool with hot tub and sauna, heated outdoor pool with cabanas, and waterfront patio dining. Delamar Traverse City features over 4,000 square feet of private event space including a waterfront terrace for social and corporate gatherings. Artisan, Waterfront Restaurant & Tavern, Delamar’s signature fine dining restaurant, will open in June. Future plans call for further room upgrades, a full-service Delamar Spa, and protected docking facility for overnight and transient visitors.

The building’s new façade pays homage to the original design of the hotel that was built in 1968, and headboards in luxury suites are created from an old willow tree that was on the property. The project also incorporates original art, such as Jonny Swing’s coin chair displayed in the lobby.

The Greenwich Hospitality Group acquired West Bay Beach Holiday Inn Resort in January 2019 and has managed the renovation while the property remained open. Cunningham-Limp of Novi and Traverse City, Ghafari Concept Design of Grand Rapids, and Kyle Evans of Northport and Miami provided construction and design services.

Photo: Courtesy of Delamar Hotels


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