Boutique Design Events and Trade Fairs

citizenM San Francisco Union Square follows citizenM Los Angeles Downtown as the company’s second hotel in California this year, signaling a commitment to U.S. expansion, which will continue with five new U.S. locations opening in 2022.

Facing the neighborhood, citizenM will install a series of artwork on the ground floor retail space that captures the spirit of San Francisco through brightly colored, back-lit portraits. These portraits will highlight the citizens who make San Francisco a home. The use of graphics, light, and color to create movement in the images will represent the significance of movements and progress in the fabric of citizenM as a brand, and San Francisco as a city.

citizenM collaborated with its long-time design partner, concrete Amsterdam, on citizenM San Francisco Union Square’s design, with Gensler as the local architect. The third floor entrance welcomes guests not into a traditional lobby with a reception desk, but into a living room that feels like home—furnished with plenty of books, art, and furniture. Styling items reflect the liberal, young, revolutionary spirit of San Francisco. Shifting the focus away from the tech side of the city, citizenM San Francisco Union Square’s styling and design narrative focuses on equality and inclusivity, and features items with references to neighborhoods like Castro and Mission. In the heart of the living room guests can find a canteenM, serving food and drinks 24/7.

Photo: Courtesy of citizen


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