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citizenM is upgrading to a contactless experience with the launch of its free global app. Using a mobile device, guests can open their rooms or create a keycard. Once guests check in, they can use their phone to open their room, order food and beverages, control the in-room experience, then checkout when they’ve finished their stay.

The brand is also upping its safety standards, and because citizenM only offers one room type, it wasn’t difficult to implement new hygiene standards consistently. Guestrooms feature minimal surfaces to clean, materials like Corian, and no carpets, bedspreads, or chocolate on pillows. They have always been independently ventilated with 100% fresh air, rather than recirculated. The hotel brand has also moved to an opt-in housekeeping service for extra hygiene security. Unless guests choose to have their room cleaned, no one else will enter. Social distancing signs and safety routes are clearly set out. Electrostatic sprayers are also ready to sanitize luggage, public areas, and guestrooms after check-out.

The global hotel company will also debut two new properties in coming months in Seattle (shown) and Washington, DC, and it is building more locations in cities from Los Angeles to Boston to Miami.

Photo: Courtesy of citizenM


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