Hawaii’s Laylow Reveals Revamp
OMFGCO updates Honolulu hotel
The Laylow hotel in Honolulu’s Waikiki neighborhood has reopened following a $60 million renovation. Creative agency Official Mfg. Co. (OMFGCO) has reimagined the 251-key hotel with a new look that project participants say blends midcentury modernism with Hawaiian roots, marrying nods to Oahu’s cultural melting pot with references to the post-war architecture movement.
Fritz Mesenbrink and Jeremy Pelley, co-founders of Portland, Oregon-based OMFGCO, drew upon works by midcentury creatives for the redesign. Hawaiian furnishings from that period have been reinterpreted in a way that project participants say gives the hotel a touch of whimsy and distinct sense of place.
“Hawaiian midcentury modernism is the heart that beats at the core of The Laylow," says Mesenbrink. “Architect Vladimir Ossipoff's signature work, the Liljestrand House overlooking Honolulu, exemplified that design movement in Hawaii and was the jumping off point that inspired the interior design and furnishings as well as the exceptional character of The Laylow Hotel.”
The Laylow’s exterior. Photo: Courtesy of Autograph Collection Hotels
Now part of Marriott Intl.’s Autograph Collection of independent properties, The Laylow features an open lobby concept with a terra cotta breezeblock wall, which is sculpted in graphic patterns reminiscent of Hawaiian tapa and open to the trade winds for increased air flow. Furniture includes refurbished antiques and custom pieces inspired by midcentury modern classics, made with reclaimed woods and vintage-style accents.
Refreshed accommodations showcase custom-created monstera leaf wallpaper that takes cues from vintage bark cloth patterns. Surf nostalgia photo books, art tomes and a ukulele line the shelves. The color palette teams warm earth tones with textural neutrals and incorporates pops of burnt orange, cobalt ocean-inspired hues and tropical pinks.
Helmed by executive chef Bryan Byard, the hotel’s signature restaurant, Hideout, extends to an open-air terrace with two fire pits overlooking Kuhio Avenue. Nearby, bamboo and tropical foliage frame the tension-edged saltwater pool, which is encased in a deck of Ipe, a Brazilian hardwood. The setting is dotted with lounge chairs, pune`e (daybeds) and private cabanas with restored Hawaiian accents like kapa (tropical bark cloth) and lauhala (woven leaves from the hala tree).
“We are proud to introduce Autograph Collection Hotels to the island of Oahu with the opening of The Laylow, bringing a new, culturally rich perspective to the brand's expanding portfolio,” says Julius Robinson, vice president and global brand lead, Autograph Collection Hotels.
The property is managed by Boston-based Pyramid Hotel Group.