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Envisioning a future where residential and hospitality design inform one another, residential architecture firm KTGY Architecture + Planning (KTGY) announced that it has acquired hospitality-focused interior design and branding firm Simeone Deary Design Group, creating a fully integrated architecture, branding, interiors, and planning practice.

Together, the firms have set their sights on a bold vision to reshape how people experience space. By integrating interior design and branding capabilities with planning and architectural design, projects can be approached holistically from the outside in and inside out, thus presenting the opportunity to create unique experiential environments that reflect the ever-changing ways in which people desire to use and experience space.

“The future of residential interiors is hospitality driven, a merging of design and desire where space is the highest expression of form, function and experience,” says Tricia Esser, CEO, KTGY. “With a shared commitment to move the architectural and design industry forward, KTGY and the powerful storytellers at Simeone Deary Design Group will be uniquely positioned to deliver experiential-driven environments for a diverse range of clients.”

“By designing at the intersection of architecture, branding, interiors and planning, we will spark new opportunities for collaboration that will result in richer experiences and greater success for our clients,” says Lisa Simeone, co-founder, Simeone Deary Design Group. “We envision a future where residential and hospitality design inform one another, and authenticity is shaped through experience.”

Co-founder Gina Deary adds, “There is a strong alignment between KTGY and Simeone Deary Design Group’s cultures and values. Both firms are extremely client-centric, care deeply for their people, are dedicated to EDI and sustainability, and are united in a culture of innovation, always seeking to move the architectural and design industry forward.”

Headquartered in Chicago, Simeone Deary Design Group was co-founded by Lisa Simeone and Gina Deary in 2002. The firm has a portfolio of more than 100 projects spanning new construction, adaptive reuse, renovation, and conversion across the U.S. and internationally.

Started in 1991, KTGY is a premier planning and architecture firm that designs projects across a variety of scales, typologies, and geographies. Its award-winning R+D Studio has pioneered unique design concepts that have made their way from the drawing board to the built environment.

Photo: Courtesy of KTGY & Simeone Deary Design Group

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