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Keystone Property Group has broken ground on the new Hotel West + Main, a significant milestone in its SORA West development. Keystone has partnered with Concord Hospitality Enterprises to develop and operate the 127-room boutique hotel as part of the Tapestry Collection by Hilton. Interior design, branding, and procurement firm Interior Image Group (IIG) will design the interiors for the new hotel, including the historic fire station lounge and bar, guestrooms, lobby, meeting spaces, outdoor terrace, and F&B venues.

IIG is guiding the hotel’s branding, concept narrative, and naming of the new property. The team is working in collaboration with DLR Group—the project architect—who is designing the hotel’s exterior and marrying the existing firehouse building with the new construction guestroom tower into a seamless design that overlooks the Schuylkill River. Hotel West + Main will feature an eclectic design that creatively tells the story of the one square mile town of Conshohocken, Pennsylvania. The project will be the first newly constructed hotel in Conshohocken since 2001 and is expected to open in late 2022.

IIG drew inspiration from the idea of reimagining a social club of a bygone era. The hotel’s eclectic, modern-masculine palette will exemplify refined contrast and exude a polished patina resulting in an effortlessly cool aesthetic. Hotel West + Main will be physically connected to a 146-year-old historic firehouse, which will become home to the hotel lobby and F&B spaces. IIG will enhance the existing ornate detailing within the firehouse to maintain authenticity. Throughout the lobby and hotel, the design will feature playful, subtle elements that remind guests not to take life too seriously. The team will also add a humorous spin to ordinary objects, making them relatable to everyone to create a comfortable, inviting space for guests.

Rendering: Courtesy of Interior Image Group

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