Built in 1965, Holiday Shores is one of 120 motels constructed along the Myrtle Beach Grand Strand. Designed in the Populuxe style, a blend between populism and luxury that evolved after World War II, the building reflects a period of America’s burgeoning middle class and its desire to travel and explore. These small, family-run properties typically included a nod to the exotic, incorporating Polynesian themes, bright signage, and pops of color to draw motorists’ attention.
With the property in need of repair, GBX Group LLC, a historic preservation real estate firm headquartered in Cleveland, Ohio, completed the initial investment that led to the rehabilitation with developers Robert Lewis, Chris Rogers, Tom Prioreschi, and Will Brennan. Tim Mclendon of Columbia, South Carolina, oversaw the design. This historic rehabilitation of Holiday Shores conformed with the National Park Service’s historic preservation standards.
The motel originally featured 22 guestrooms and a detached owner’s suite (Graham House). Interior renovations include transforming the Graham House into three additional guestrooms, new fixtures and finishes throughout the property, and a new lobby. Exterior upgrades restore the motel to its midcentury glamour.
Holiday Shores, now rebranded as part of the Choice Ascend Collection, joins its sister property, Waikiki Village, an earlier restoration project by primarily the same ownership/development/design team, as two of only a handful of remaining drive-in motels left in the area.
Photo: Courtesy of GBX Group LLC