Starwood Capital Group announced the appointment of Raul Leal as CEO of SH Hotels & Resorts, a subsidiary company that oversees brands such as 1 Hotels, Treehouse Hotels, and Baccarat. Leal will begin his new role on August 19, 2021.
Leal is a longtime veteran of the hotel industry with extensive experience building brands, having most recently served as the president and CEO of Virgin Hotels for 10 years, where he oversaw the launch of five Virgin-branded hotels and the development of another 10 in its pipeline. Previously, Leal was president and partner at Tecton Hospitality, an independent management company, which owned and operated a diverse portfolio of 35 branded hotels and boutique hotels.
In 2002, anticipating the growth of boutique hotels, he launched Desires Hotels, a division of Tecton Hospitality and one of the first management companies focused on the growing lifestyle hotel segment and one of the first to use CRM technology to understand consumer preferences. Under his leadership, Desires Hotels had 20 award-winning boutique hotels located in U.S. and global urban and resort locations.
Photo: Courtesy of Raul Leal