Starwood Capital Group has promoted Arash Azarbarzin CEO of its subsidiary company, SH Hotels & Resorts, effective immediately. Azarbarzin succeeds Starwood Capital Chairman and CEO Barry Sternlicht as CEO of SH Hotels & Resorts. Sternlicht will remain chairman and continue to be involved with the organization. Azarbarzin is promoted from president, a position he has held for three years.
Azarbarzin has more than 30 years of industry experience, including leadership roles at St. Regis Hotels, W Hotels, Four Seasons Hotels, and as founding member at SBE hotel group, among others. As president of SH Hotels & Resorts, his strategic vision, leadership abilities, and operational expertise continuously fueled the growth and performance of the SH portfolio, including 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands. In 2020, Azarbarzin joined the Board of Directors of the American Hotel & Lodging Association and AMAALA Development Advisory Board.
Photo: Courtesy of SH Hotels & Resorts