Brad LeBlanc has been appointed senior vice president and chief development officer of Best Western Hotels & Resorts. He will oversee North American development and will report directly to David Kong, president and ceo.
LeBlanc brings 30 years of experience in hospitality to the role. Most recently, he served as senior vice president of franchise & partner development with Serendipity Labs, in the new shared workspace “coworking” office segment with a network of hospitality-focused workspaces meeting demand for an expanding mobile workforce. Prior to that, he built multiple lodging brands across North America in his role as vice president of development for Choice Hotels and U.S. Franchise Systems.
Photo: Courtesy of Best Western Hotels & Resorts