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Innisfree to Focus on Community Engagement

Rusty Branch hired to spearhead the efforts

January 4, 2021
Innisfree to Focus on Community Engagement

Innisfree Hotels has appointed Rusty Branch to the position of vice president of community engagement. The role is newly created, and as the first to take its title, Branch will focus on bettering and giving back to the communities where Innisfree does business.

In this role, Branch will help craft the strategic direction for Innisfree’s “Hive” corporate responsibility program, which seeks to utilize profits to give back to the people in the communities where Innisfree team members live and work. Through its Hive program, Innisfree has invested in a diverse group of endeavors, including early childhood education, community gardening, work opportunities for persons with disabilities, vocational opportunities for non-violent teenage offenders, and opposition to offshore drilling. Branch will be responsible for developing a process by which the Hive program’s initiatives can be optimized to create the most effective change possible. This includes a focus on engaging government and public entities to advocate for the communities’ broader tourism needs.

Branch has had a long track record of working for the betterment of his community. In his previous roles with Lakeview Center, Inc., Branch spent 15 years advocating for behavioral health, vocational education, and child protective services. Most recently, Branch worked as the Escambia Destination Marketing Organization’s executive director, attracting visitors to the county to support the local economy.

Photo: Courtesy of Innisfree Hotels

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