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Highgate Hires New CEO

Arash Azarbarzin most recently served as CEO of SH Hotels & Resorts

September 29, 2021
Highgate Hires New CEO

Highgate has announced the appointment of industry pioneer Arash Azarbarzin as CEO.

As CEO, Azarbarzin will collaborate with Highgate’s co-founders and principals to build upon the company’s culture with an emphasis on cultivating and retaining top-tier talent while simultaneously expanding relationships with industry partners. This includes a heightened focus on Highgate’s environmental, social, and corporate Governance strategy based on Azarbarzin’s expertise in sustainable, modern luxury. In this new role, Azarbarzin will also lead the development of specialized food & beverage and marketing divisions.

Azarbarzin brings to Highgate more than 30 years of hotel leadership experience with luxury brands including Four Seasons, St. Regis Hotels, SLS Hotels, and W Hotels. Most recently, as CEO for SH Hotels & Resorts, his strategic vision fueled the growth and performance of the SH portfolio, comprised of 1 Hotels, Baccarat Hotels, and Treehouse Hotels brands. Azarbarzin has established a reputation as a champion of sustainability and as a visionary in the luxury lifestyle sector.

Photo: Courtesy of Highgate

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