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HBA Announces New Structure

Firm also announces retirement of co-CEOs


April 1, 2021
HBA Announces New Structure

Hirsch Bedner Associates (HBA) announced a new organizational structure along with the appointment of four senior management positions as part of its growth strategy and long-term management succession plan.

Effective April 2021, HBA’s organizational structure will comprise four core business units—HBA Americas, HBA Asia Pacific and EMEA, HBA China, and HBA Brand Partners—led by four managing partners newly promoted from within the partnership:

  • Jacques Coetzee, managing partner of HBA Americas, based in Atlanta (shown, top left)
  • Andrew Moore, managing partner of HBA Asia Pacific and EMEA, based in Singapore (shown, top right)
  • Leo Ying Li, managing partner of HBA China, based in Shanghai (shown, bottom left)
  • Chris Godfrey, managing partner of HBA Brand Partners and EMEA, based in Singapore (shown, bottom right)

The four-member executive committee will oversee group-wide strategy and decision-making in addition to leading their individual business units. Under the guidance of the executive committee, HBA will continue to strengthen its global and regional integration and become more dynamic as it delivers design services to clients the world over.

Separately, the company announced the retirement of René Kærskov and Ian Carr as co-CEOs. Kærskov and Carr will maintain their long associations with HBA as members of the board of directors from where they will continue to provide strategic counsel and advice.

Photos: Courtesy of HBA

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