Denise Korn and Javier Cortés have joined Gensler’s Brand Strategy and Digital Design practice area in the Boston office. Korn will serve as creative director with Cortés, Korn’s business partner since 1996, who will lead the studio.
Korn and Cortés bring with them a team of designers and brand strategists to Gensler’s Boston office, which grows to 160 employees. Together they previously led Korn Design, a firm founded by Korn 25 years ago, known for crafting brands for hospitality, real estate and cultural organizations. Korn Design was founded in Boston in 1992 and has cultivated brands across the U.S. such as Carpenter & Company, Daniel Boulud, Boston Properties, The Blackstone Group – LXR Luxury Resorts, Brookfield Property Group, Northeastern University and Sage Hospitality.
Korn founded in 2003 Youth Design, an urban youth program connecting talented urban high school students to career opportunities in design through professional mentorships. In 2012, she was honored with the Fellow Award from AIGA for her contributions to raising the standards of industry excellence, and her impact as a champion of diversity and advocate for youth. She is a Senior Fellow in Social Innovation at Babson College’s Lewis Institute and was recently appointed by Massachusetts Governor Charles Baker to the Board of Trustees at Massachusetts College of Art & Design.
Cortés is known for crafting complex brand strategies for clients such as the Waldorf Astoria New York, Ritz Carlton, and multiple soft-branded hotels in Marriott’s Autograph Collection. He served as a Connector for former Mayor Thomas Menino’s Boston World Partnerships program, as vice president of AIGA Boston, and is on the board of the Huntington Avenue YMCA. He was named as one of Massachusetts most influential people for the Latino community by El Planeta in 2011.
Photo: Courtesy of Gensler