Four Seasons Hotels and Resorts has appointed Ben Trodd to senior vice president, sales and hotel marketing. The hire consolidates the hotel marketing, hotel sales and worldwide sales office teams under a single leader.
In his new role, Trodd will further improve the alignment and communication between the teams, creating opportunities to optimize revenue from channels across all market segments and develop leadership talent across the organization. Trodd will advance important partnerships in the meetings, events and travel industry segments, and will also oversee all sales-related functions, such as sales technology, events and sales training. In addition, Trodd will oversee global hotel marketing programs, ensuring that sales and marketing efforts are aligned across the company.
Trodd started with Four Seasons in 1995. Recently, Trodd was regional vice president and general manager of Beverly Wilshire, Beverly Hills, A Four Seasons Hotel. In June 2018, Trodd took on the role of senior vice president, global sales, before taking on hotel marketing in his new position.
Photo: Courtesy of Four Seasons Hotels and Resorts