DLR Group has announced that principal Ed Wilms has been named the firm’s new global hospitality leader. Wilms will set the strategic direction for the studio to deliver curated design solutions that align client goals with hotel brand personalities and local environments.
Wilms has 30 years of experience in hospitality, gaming and entertainment design. Since joining DLR Group in 2009, he has been instrumental in the firm’s ongoing design for expansion and renovations at the Mall of America, including the JW Marriott and the Canopy by Hilton Minneapolis Mill District. He also works closely with major flags and boutique brands.
“Ed is a respected leader both in the firm and in the industry. He has a proven track record of collaborating with hotel owners and developers to create environments that visitors return to again and again,” says DLR Group ceo Griff Davenport. “I’m confident in his ability to lead our hospitality team and position the studio for continued growth.”
Photo: Courtesy of DLR Group