C3 (Creating Culinary Communities), a food and beverage platform founded by Sam Nazarian, and Graduate Hotels, a collection of handcrafted hotels in university markets founded by Ben Weprin, announced the launch of Graduate Food Hall. A new delivery-focused, hybrid digital kitchen concept, Graduate Food Hall powered by C3 will debut within Graduate properties in the first quarter of 2021, with plans to roll out to a majority of Graduate locations across the country by end of year.
Through this joint venture with Graduate Hotels, C3 will assume daily operations of all on-premise food service across the Graduate properties. An industry first, this digital food hall concept effectively injects C3’s popular restaurant brands and shared kitchen model into the hotel space. Graduate’s hotel kitchens will be converted into multi-brand digital kitchens in which up to six of C3’s brands, including concepts such as Umami Burger, Krispy Rice, and Sam’s Crispy Chicken can operate at once. Graduate Food Hall will feature dine-in options within Graduate Hotels’ lobbies and gathering areas, as well as delivery and take out, all catered to the unique needs of students, guests, and the surrounding community. Graduate Hotels will continue to operate its own bar outlets.
Graduate Food Hall is anticipated to debut in Graduate Berkeley in California, Graduate Richmond in Virginia, and Graduate Tempe Arizona, with additional locations to come.
Logo: Courtesy of Graduate Food Hall