Why Not?

Wilson Associates approaches their Singapore homebase the same way they do hospitality: with no limits.

“Think beyond any confines.”

That’s what Wilson Associates design principal Aldwin Ong wants to instill in both his team at their new downtown-Singapore office and the clientele walking through the door. In fact, it’s the first thing they see in bright yellow neon as they walk off the elevator bank.

Singapore Office | Why Not sign | Wilson Associates

Photography Courtesy of Wilson Associates

“It’s a message for everyone to live life and try everything, not only inside our office, but when they leave as well,” he says.

When the team decided that after seven years it was time to return to the heart of the city, the motivation was two-fold: to better serve local clients but also to reenergize the studio by surrounding them with inspiring communities on the outside and embedding them in an immersive, interactive environment on the inside that beholds the aforesaid message.

AV panels not only serve as a tool for collaborative work discussions but are also a great source of play as the team uses them for Pictionary. The occasional sketch game is also brought over to the writable walls where designers can express themselves in not just words but also images as they are often used as a live Pinterest board. Various board games live in the “discussion zones” throughout the office as do “dancing” stools to allow for some mental stimulation and vestibular system input. A professional punching bag and gloves also hang nearby for team members to burn off some steam.

Singapore Office | Co-Working | Wilson Associates

Photography Courtesy of Wilson Associates

Singapore Office | Co-Working | Wilson Associates

Photography Courtesy of Wilson Associates

Singapore Office | Punching Bag | Wilson Associates

Photography Courtesy of Wilson Associates

A focal point in their strive toward a work/play balance is the office’s curated peg board wall—handcrafted by a local designer—that for both this environment and their hospitality projects has allowed users to truly embed themselves in the space and make it home. 

Singapore Office | Peg Board | Wilson Associates

Photography Courtesy of Wilson Associates

“It’s a tool we’ve resurrected in a lot of our designs,” Ong says. “The peg board brings a fun and flexible element to a space that allows a versatile way to display accessories, whether mounted or stacked. Ours is a unique ‘library’ where we showcase our publication subscriptions, new materials that we find, and it gives team members another venue to display their personal knick-knacks. We call that zone ‘Jurong’, or our own mini-Singapore.”

Finally, a series of gallery walls and see-through display shelving surrounds Wilson Associates’ specialty F&B studio Blueplate’s open kitchen. That arm approaches every project holistically to create an end product that intensifies, envelops, and integrates the five senses for each guest’s dining experience. 
 

Singapore Office | Open Kitchen | Wilson Associates

Photography Courtesy of Wilson Associates

The ease of use the new office helps it serve as an incubator for future hospitality designs. Statement lighting pieces coupled with vibrant accents such the artwork are defined by Ong as having an “understated ambience equivalent to that of a modern luxury hotel.” The front office also features a reception counter that doubles as a bar, providing yet another example of how the new location has become an “opportunity for our team to become more engaged and explore collaborative industry crossover within this co-working environment.”

Singapore Office | Vibrant Art | Wilson Associates

Photography Courtesy of Wilson Associates

Singapore Office | Vibrant Art 2 | Wilson Associates

Photography Courtesy of Wilson Associates