KIMPTON CREATES SOCIAL GUESTROOM

Room 301 is designed for interaction and collaboration between guests

Boutique Design

Kimpton Hotels & Restaurants has launched Room 301 at the Kimpton Everly Hotel in Los Angeles. The room is complete with a bold interior design and features an exclusive art collaboration—including vibrant, human-sized wings hung above the bed—with artist Colette Miller of the Global Angel Wings Project.

Room 301, which will run through Nov. 30 at the hotel, is labeled by the hotelier as a social experiment that strives to show human connection. For instance, guests who stay in the room are prompted to leave their mark in the room through socially engaging activities such as leaving messages on a letter board and taking selfies with a Polaroid camera. For each booking, Kimpton will make a $10 donation to the guest's choice of either The Trevor Project or No Kid Hungry, two of the hotel’s non-profit partners.

“Room 301 is an exciting extension of Kimpton's overarching Stay Human brand campaign. The campaign is grounded in the idea that in our world of rapid innovation and technology, we're actually craving more authentic connection, more personal experiences, more surprises—in short, more humanity,” says Kathleen Reidenbach, chief commercial officer at Kimpton. “With Room 301 we'll get to know the individuals who stay in this room – their experiences, aspirations and values. We hope to have some interesting insights that can inspire the way we continue to build community at our hotels and restaurants.”

Activations will also happen at other Kimpton properties, from Pittsburgh to Nashville, with postcard writing stations, an origami social hour, and a community puzzle.

Photo: Kimpton Hotels & Restaurants

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