Proper to Open Three Hotels
The Kelly Wearstler-designed properties are located in Santa Monica, Austin and LA
Proper Hospitality, developed by the visionaries behind LA-based The Kor Group, has three new hotels on tap this year. The Santa Monica Proper Hotel, Austin Proper Hotel & Residences and Downtown Los Angeles Proper Hotel will all open in May, June and September, respectively. Interiors for all properties will be designed by Kelly Wearstler.
The 271-room Santa Monica Proper Hotel will integrate a 1928 Arthur E. Harvey-designed Spanish Colonial Revival building with a new construction to create the first luxury hotel to open in the city in the past 20 years. Historic Spanish architecture and Moorish details span throughout the hotel’s public space, where local artists and designers will add their touches. In contrast, the newbuild part of the hotel is monolithic. A natural, organic palette and furnishings pay homage to the beach with décor suggestive of the shore. Details are layered with textures including natural materials, wood, stone, and plaster with metal accents.
The 32-story, 244-room Austin Proper Hotel & Residences will be comprised of three restaurants, two bars, an outdoor lounge, two elevated swimming pools, a full-service spa and wellness facility, and nearly 10,000 sq. ft. of meeting space. On top of the hotel, 99 luxury Proper-branded residences are for sale. Wearstler’s design for the hotel is influenced by the area’s historic craftsman-style homes paying homage to art nouveau and arts & crafts motifs, joinery techniques, textures and materials. Interiors at the property are curated with local raw material, hand-crafted tiles and original art.
The 148-room Downtown Los Angeles Proper Hotel will revive the landmark Curlett & Beelman-designed 1926 red-brick building at 11th and Broadway, which was a private club in the ’30s, hotel in the ’40s and a YWCA until 2004. The development will offer two restaurants, bars, two unique presidential suites as well as a rooftop with restaurant, bar and swimming pool. Interiors will mix textures, colors and materials. Dark wood and brown plaster will offset historic architectural paneling and marble details. Custom tiles in fresh Spanish-Mexican-California tones will contrast with wire-brushed wood and leather finishes. Stained glass from Pasadena’s Judson Studios will play off the fabrics and furniture.
Renderings: Proper Hospitality