Emerald, ASID Team Up
Partnership to involve custom trade fair and conference programming
The American Society of Interior Designers (ASID) has announced a partnership with Emerald Expositions, the largest operator of business-to-business trade shows in the U.S., with the goal of bringing thought-provoking new content and enhancing participant experience.
Effective immediately, the partnership will impact the full roster of Emerald Expositions’ design-affiliated trade shows and conferences—including BDNY, HD Expo, ICFF, GlobalShop, Healthcare Design Expo & Conference, Environments for Aging Expo & Conference and CEDIA Expo—by focusing the Society’s presence and offering custom programming.
“The ASID partnership with Emerald Expositions is a game changer. Emerald is the dedicated leader of business-to-business trade shows and a key resource to the design profession,” says Randy Fiser, ceo, ASID. “Emerald’s established success of operating and organizing today’s premier design conferences will leverage the Society’s depth and breadth of reach across the entire design community (hospitality, healthcare, retail, workplace and residential) to further our efforts to demonstrate that ‘design impacts lives,’ a mission that also rings true to the Emerald team. We’re thrilled that our partnership will provide attendees the most impactful experience possible.”
“There is a natural synergy between ASID and our design portfolio,” says Joe Randall, executive vice president, Emerald Expositions. “ASID has always taken a collaborative approach in their mission to educate designers and clients on the power of design. Through our comprehensive network of tradeshows, publications and match events, Emerald serves the full spectrum of built-environment design professionals and technology integrators representing residential and commercial markets. We welcome this expanded partnership with ASID and are proud to provide the platforms where key industry issues like functionality, wellness and sustainability can be actively addressed.”
Instrumental to the forging of this partnership was the existing and independently held agreement between ASID and National Kitchen + Bath Association (NKBA), owner of the Kitchen & Bath Industry Show (KBIS), also produced by Emerald Expositions.
Along with integrated marketing and outreach efforts, the enhanced relationship will offer the ASID community a range of exclusive benefits related to the shows, along with access to leading industry publications. ASID and Emerald Expo will launch new roundtable discussions with subject-matter experts and design leaders in each sector that will help shape the future of practice. ASID will also coordinate “Impact of Design” awards at each show, focusing attention on products from exhibitors that contribute to the health and wellbeing of clients and/or emphasize sustainable design practices.
Additionally, at each show, ASID will showcase a space that demonstrates the impact of design--a concept space created to uniquely provide an immersive experience on the power of design. The first space will debut at the Kitchen and Bath Industry Show (KBIS), North America's largest trade show dedicated to all aspects of kitchen and bath design, Feb. 19-21 in Las Vegas.
ASID and Emerald Expo will partner on the following trade shows for 2019 with custom concepts aligned to industry focus:
• Environments for Aging Expo & Conference (trade show centered around human-centric solutions for senior living spaces Salt Lake City, April 7-10)
• HD Expo (trade show and conference for the hospitality design community, Las Vegas, May 15-17)
• ICFF (trade show and contemporary furniture fair set in New York, May 19-22)
• GlobalShop @ RetailX (retail design, planning, and merchandising expo and conference, Chicago, June 25-27)
• CEDIA Expo (home technology trade show and conference showcasing smart-home tech and electronics, Denver, Sept. 10-14)
• Healthcare Design Expo & Conference (trade show dedicated to healthcare solutions and spaces, New Orleans, Nov. 2-5)
• BDNY (boutique design trade fair focused on the hospitality industry, New York, Nov. 10-11)