citizenM Adds Second New York Hotel

Bowery property features 21-story street art installation in stairwell

Boutique Design

Amsterdam-based firm concrete led the design for the new 300-room citizenM New York Bowery, keeping true to the style that Netherlands-based hotelier citizenM is known for.
A public plaza complete with trees, benches, and picnic tables functions as the hotel's “front yard.” The façade showcases a 5,000 sq. ft. wall mural from street artist Jonathan ‘Meres One’ Cohen, the New York-based lead artist of 5 Pointz creates, a street art collective. Cohen’s work featuring his well-known tags and layering technique will also be on display on the 21st floor cloudM bar.
When guests walk through the plaza, they are met by a spiral staircase that leads to the living room on the ground floor. Double-height ceilings, sprawling bookshelves and the 24/7 canteenM bar are at the center of the room, framed by glass walls that offer an abundance of light opening to the park outside.
The property’s internal stairwell will become the Museum of Street Art, in collaboration with 5 Pointz creates. Cohen and curator Marie Cecile Flageul led 20 artists to cover the 21-story stairwell. The artists spent more than 420 hours, and used 500 spray cans and 1,000 caps on the installation, which marks the largest public project from 5 Pointz creates since the original site was razed in 2013.
The hotel’s rooftop bar, cloudM, takes advantage of being atop the tallest building in Manhattan’s Bowery neighborhood at 246 ft. high. The space offers an outdoor terrace and 360-degree views of New York. Design elements comprise oak cabinets, Vitra chairs and couches, and massive chandeliers that are intended to catch the eyes of passersby on the streets below. Art throughout the guestrooms is commissioned from the local New Museum and its incubator NEW INC.
Opening Wednesday, the Bowery is the brand’s 13th hotel globally and its second in the U.S. The hotel joins its sister property, the citizenM New York Times Square that first opened in 2014. Founded in 2008, the brand has plans to double its portfolio with about 40 properties either open or in development globally by 2020. In North America, citizenM expects to open a dozen hotels, in major cities that include Seattle, Boston, Washington D.C., San Francisco, Los Angeles and Miami. For more on the design of the Bowery location, be sure to pick up a copy of BD's October issue, out Oct. 8.

Photo: Courtesy of citizenM