AV association partnership involves BD
InfoComm Intl., a trade association for the commercial audiovisual (AV) industry, has formed a strategic partnership with ST Media Group Intl.’s hospitality and retail brands, including Boutique Design and VMSD magazines. The two organizations say they’re joining forces to demonstrate how integrated AV experiences can generate improved business outcomes for brands in those two markets.
In addition to the two publications, ST Media Group’s retail and hospitality group includes the Boutique Design New York (BDNY) and BDwest trade fairs, as well as the International Retail Design Conference (IRDC). Aspects of the partnership will include speaking engagements, editorial roundtables, trend reports, end-user spotlights, the presenting sponsorship of the 2017 BDNY trade fair tech session and the presenting sponsorship of the 2017 IRDC conference. Editors from Boutique Design and VMSD will also participate in design-centric seminars at future InfoComm events.
“Integrated audiovisual experiences are being used by more and more forward-looking retail and hospitality companies to create new brand experiences that foster stronger levels of customer engagement that lead directly to increased sales, repeat business and a greater sense of customer loyalty,” says InfoComm executive director and ceo David Labuskes. “Working with the ST Media Group, we will highlight what specific companies are already doing and enlighten non-technical retail and hospitality decision-makers about the business-building benefits that can be derived from integrating AV experiences into their store and hospitality designs.”
“ST Media Group Intl. has always worked to provide the highest quality, most trusted information to readers in the markets we serve,” says Tedd Swormstedt, president of Cincinnati-based ST Media Group Intl. “Increasingly, it is audiovisual technologies that are creating the kind of immersive customer experiences that are helping our readers to meet the challenges posed by an increasingly online world of consumers. Our partnership with InfoComm, the leading authority on what is happening in the world of AV today, is the logical extension of our ongoing commitment to help our readers build their businesses for their next generation of customers.”
InfoComm has more than 5,400 members representing 70,000-plus AV professionals including manufacturers, systems integrators, dealers and distributors, independent consultants, programmers, rental and staging companies, end users and multimedia professionals from more than 80 countries. It’s also the founder of its namesake event, the largest annual conference and exhibition for AV buyers and sellers in the western hemisphere, which will be held June 14-16 in Orlando, Florida. In addition, the association produces trade shows in China, Europe, India, Latin America and the Middle East.
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