Ferrari-branded course set for China’s Norwegian Joy
Norwegian Cruise Line is teaming with Scuderia Ferrari Watches to develop what the project participants describe as the first-ever racetrack at sea. Slated to debut on the top deck of the line’s new Norwegian Joy vessel this summer, the two-level, Ferrari-branded course will offer electronic go-cart racing for up to 10 drivers. Plans for the ship, which is slated to launch in late June and will home port in Shanghai and Tianjin, were first unveiled in 2015.
A rendering of the racetrack planned for Norwegian Joy. Image: Courtesy of Norwegian Cruise Line/Scuderia Ferrari Watches
The vessel marks the first time Ferrari Watches has partnered on a branded go-kart course. As part of the deal, the watches—which evoke the sculpted forms and signature design details of their namesake Italian sports car manufacturer—will be offered in a retail store adjacent to the racetack.
Being built at the Meyer Werft shipyard in Germany as the line’s first vessel customized for the Chinese market, Norwegian Joy has been designed to accommodate 3,850 guests with The Haven by Norwegian, a ship-within-a-ship luxury suite complex. That complex will include an observation deck and a concierge level with larger balcony staterooms.
The vessel’s accommodations will also encompass family and connecting staterooms, as well as a variety of mini-suite, balcony, ocean view and interior rooms.
Norwegian Joy. Photo: Courtesy of Norwegian Cruise Line
In addition to the racetrack, the ship will be home to an open-air laser tag course, simulator rides and interactive video walls at the Galaxy Pavilion, hover craft bumper cars, a racing simulator, two multi-story waterslides, an open-space park and the line's largest upscale shopping district.
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