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Profiting From BDNY

(November 2016) posted on Fri Nov 04, 2016

Making the most of your participation in our trade fair at the Javits Center.

By Matthew Hall

click an image below to view slideshow

You’ve doubtless heard of ROI. But what about RON?

That acronym was coined by Marriott Intl.’s David Kepron during one of our planning meetings for the upcoming “Power of Steampunk” session he’ll be part of at this year’s Boutique Design New York (BDNY), Nov. 13-14 at the Javits Center.

When discussing how hotels and other hospitality venues can benefit by commissioning Steampunk-inspired sculptures that stimulate the brain’s craving for unusual experiences, Kepron—who joined Marriott earlier this year as vice president, global design strategies—noted that such installations can create “some serious RON. By that, I mean Return on Novelty.”

That drew wholehearted agreement from Bruce Rosenbaum, the Steampunk guru who graced our April 2016 cover and will team with Kepron and Dave Reilly on the BDNY panel. Reilly is a now-retired executive at Cornerstone Real Estate Advisers who commissioned the animated armillary sculpture that Rosenbaum created in collaboration with Salmon Studios at The Hotel Marlowe in Cambridge, Massachusetts.

To get the scoop on best practices for generating RON, you have to go to the show. But that will just be the start of the benefits you can reap by attending BDNY, now in its seventh year. Conference director (and Boutique Design executive editor) Mary Scoviak has spearheaded our efforts to create a show that you don’t just attend—you participate in it.

That includes some über-cool, hands-on workshops, including the aforementioned Rosenbaum fabricating a custom Steampunk installation and street artist Chor Boogie demoing how he expresses his creative vision with spray paint and color. In addition, the conference programming includes a don’t-miss keynote address by BD July+August 2016 cover subject Karim Rashid, and more than 100 hospitality design industry visionaries discussing today’s hot topics at nearly 40 panel discussions and forums, including nine that are CEU-eligible.

And yes, as always, there will be cutting-edge products for hospitality settings—lots of ‘em. This year, BDNY has expanded to 100,000 net sq. ft. of exhibit space that will be home to more than 600 customized displays offering a gallery of inventive furnishings, lighting, fabrics, wallcoverings, flooring, carpeting, bath and spa, accessories, artwork and more. BD associate editor Christina Green has assembled a tantalizing sampling of the products to be unveiled at the show in our November issue, as well as pages 68-82 of our October edition.

(Speaking of bigger, so is our at-show November issue. In fact, at 220 pages, it is our largest edition ever. My thanks to Boutique Design Group senior vice president Michelle Finn and her BD sales team, along with all our advertisers and sponsors, for helping make that possible. Kudos also to my team for filling this issue’s 80-plus editorial pages with such compelling content.)

Hope the above has helped whet your appetite to attend BDNY—or reinforced it! In either event, hope to see you there.



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