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Preview: InfoComm’s TIDE Conference

(May 2017) posted on Mon May 01, 2017

June event to examine strategic impact of AV technology


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Tony Award-nominated Sound Designer Nevin Steinberg has created exceptional experiences for audiences of the Broadway shows “Hamilton,” “Avenue Q” and “Monty Python's Spamalot.” On June 13, he will join a lineup of stellar storytellers at the first-ever TIDE conference (Technology. Innovation. Design. Experience.) at the Hyatt Regency Hotel in Orlando, Florida.

TIDE is produced by InfoComm International, the trade association for the audiovisual industry, and organizer of the InfoComm trade show, June 14-16, at Orlando’s Orange County Convention Center.

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TIDE is a thought-leadership event examining the strategic impact of audiovisual technology. Created for design professionals, the TIDE conference will explore the role AV plays in crafting stories, including how designers can harness the power of storytelling to meet business objectives.

Keynote speakers include Matthew Luhn, one of the original story creators at Pixar Animation Studios, and virtual-reality pioneer Nonny de la Peña, considered "The Godmother of Virtual Reality" by Engadget and The Guardian.

TIDE keynoters
Shown left to right: Matthew Luhn, story veteran at Pixar and keynoter at TIDE 2017, and Nonny de la Peña, ceo of Emblematic Group, virtual reality pioneer and keynoter at TIDE 2017. Photos: Courtesy of InfoComm International

TIDE's breakout sessions and panel discussions will show attendees how storytelling can help build brands. Current TIDE presenters include:

• Jake Barton, founder and ceo, Local Projects; and creative director for interactive exhibits at the 9/11 Memorial Museum, Cleveland Museum of Art and more
• Jason Crusan, director of advanced exploration systems, NASA
• Healey Cypher, ceo and co-founder, Oak Labs
• Nonny de la Peña, ceo, Emblematic Group, and virtual reality pioneer
• Cedric Gamelin, senior director, Emblematic Group
• Eric Grossman, chief operating officer, TAIT
• Gabe Kean, funder and creative director, Belle & Wissell Co.
• Matthew Luhn, Pixar Animation Studios
• Jens Oliver Mayer, senior vice president and managing director, Germany, Jack Morton Worldwide
• Barry Ross Rinehart, creative executive director, MIG
• Alexandre Simionescu, co-founder and creative director, Float4
• Robert Smith, director of classroom innovation, Stanford University
• Steinberg, sound designer for “Hamilton”
• Jonathan Yomayuza, VR technical director, Emblematic Group

Session topics will offer a variety of perspectives for creative professionals. In addition to his keynote, "Storytelling for Business," Luhn—whose story credits include “Toy Story,” “Toy Story 2,” “Toy Story 3,” “Monsters Inc.,” “Monsters University,” “Finding Nemo,” “UP,” “Cars” and “Ratatouille”—will lead a workshop session titled "Crafting the Story of Your Business."

Barton's Local Projects was cited by Fast Company as a leader in innovative design, and his moving TED Talk "The Museum of You" gave a first glimpse into the 9/11 Memorial Museum. At TIDE, Barton will give a plenary talk, "The Intersection of Space and Storytelling," and participate in the panel session "How Spaces Tell Stories: Interactivity and Engagement."

Cypher, whose firm develops interactive retail experiences, will lead the plenary talk "The Future of Retail Technology." Rinehart, whose clients include the Bill and Melinda Gates Foundation, Discovery Communications, Disney and eBay, will lead the talk "Narrative Neuroscience: Crafting the Unforgettable."

Grossman, who holds an MBA from Harvard University and whose company creates set designs and "brand activations" for such clients as Beyoncé, Taylor Swift, Justin Timberlake, U2, Snapchat, and the Oscars, will participate in a pair of panels, "How Stories Are Used in Business: Case Studies From Retail, Sports, Live Events, and Beyond" and "Storytelling ROI: Technology Case Study Panel."

Steinberg and Simionescu, whose Float4 has created interactive installations for Cirque du Soleil, NBA Digital and Beats by Dre, will participate in a panel discussion "AV Content Creators: Co-Authoring Partnerships."

InfoComm International, the global trade association representing the commercial audiovisual industry, is proud to be the Presenting Sponsor of VMSD magazine’s 2017 IRDC Conference in September and the TECH Session Sponsor of Boutique Design magazine’s 2017 Boutique Design New York (BDNY) trade fair in November.


 


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