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Mid-Tier Mod Squad

(May 2017) posted on Thu May 11, 2017

Big-brand flags in this sector are borrowing a page from their boutique brethren to up their design ante.


By Matthew Hall

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Mark Zeff
Mark Zeff, MARKZEFF. Photo: Ivan Bideac

Once inside the restaurant, Zeff sought to wow patrons with such elements as 20-ft.tall, floor-to-ceiling windows and an open kitchen with a rotisserie. “We also placed the tables well apart from one another and have banquettes that line the long walls,” he says. “That makes the space feel just a little more formal—it’s more of a bistro with a twist.”

Hotel Indigo
Designer Mark Zeff's vision for Hearth & Dram, the Hotel Indigo's in-house restaurant, includes a warm color palette to help offset the space's 20-ft. ceilings. Photo: Victor Moss

The restaurant is populated with artifacts and graphic representations of the Mile High City’s mining-related past, a motif that is also found throughout the rest of the hotel’s interiors. Its public spaces and guest rooms, for example, feature murals depicting archival images of such things as gold miners, surrounding landscapes and map plats. In a similar vein (pun intended), the guest rooms are home to polished concrete ceilings and columns. “This was a reference to a bygone era that decidedly was not luxe,” says Zeff. “In addition, the concrete lends itself to a modern yet organic feel.”

Cambria Hotels & Suites in El Segundo Near LAX



Airports near hotels are often bland refuges for delayed passengers or short-stay travelers. To help the 152-key Cambria El Segundo LAX rise above that not-so-inspiring standard, designers at Puccini Group worked to create a vibe that’s so very SoCal within the hotel.

Cambria
The guest rooms' walls at the Cambria Hotels & Suites in El Segundo feature a variety of stylized visual references to the property's SoCal setting. Photo: Courtesy of Puccini Group

“To accomplish that, we intermixed midcentury modern accents and vibrant artwork that give the hotel a unique personality reminiscent of 1950s Los Angeles, with a lobby and pub lounge that encourage guests to experience the lively yet laid-back culture of the area,” says Douglas Fu, senior designer and project manager, Puccini Group.

Douglas Fu 
Douglas Fu, Puccini Group. Photo: Courtesy of Puccini Group


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