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Life Stylists

(May 2017) posted on Fri May 05, 2017

Move over, Instagram. Today’s guests want a 360-degree lifestyle experience. Find out how three innovators are crafting hotels that feel as good as they look.


By Oriana Lerner

click an image below to view slideshow

Sawdon’s going to keep taking it to the streets, both intensifying the local connection in design and continuing to forge new cultural connections on the Atelier Ace side. Thanks to her previous career in marketing at Neverstop, where she worked with brands as diverse as Nike and MSN Music, she’s the first one to look past travel when it comes to lifestyle inspiration. See how she approaches disruption for today below, including in the upcoming Ace Chicago, due to open this fall.

HOW DOES A “BOUTIQUE” HOTEL KEEP PACE WITH THE MULTIFACETED EXPECTATIONS GUESTS NOW HAVE?
Sawdon: Think like they do—don’t get stuck in your own thinking. Things change because we do, and we’re grateful for it. This philosophy applies to all things that interest us—from people, to travel, to food, design, cultural movements, art, publishing, literature, films, science, the natural world, etc. In that sense, our definition of “lifestyle” is broad and inclusive and has allowed us to expand our life’s work beyond just offering hotel rooms. With the help of friends and collaborators, we’ve opened venues, art galleries, restaurants, coffee shops and retail stores and had a hand in events, product development and large-scale art projects.



HOW DO YOU SUM UP THE VIBE YOU’RE CREATING?
Sawdon: We also try to help harness the creative spirit that comes from traveling. Our hotel rooms have guitars, record players, pencils and stationery for letter-writing and a curated selection of vinyls and magazines. Though it’s true that our spaces—with many unique, one-of-a-kind objects and well-worn, idiosyncratic furnishings—feel lived in, it’s not about the objects in the space, nor about the design, even. It’s difficult to quantify, but it’s the inimitable convergence of diverse ideas and experiences.

Sawdon
Kelly Sawdon. Photo: Lindsey Byrnes


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