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Life Stylists

(May 2017) posted on Fri May 05, 2017

Move over, Instagram. Today’s guests want a 360-degree lifestyle experience. Find out how three innovators are crafting hotels that feel as good as they look.


By Oriana Lerner

click an image below to view slideshow

Horwell
Trevor Horwell. Photo: Courtesy of Nobu Hospitality

HOW DO YOU DIFFERENTIATE THE RESTAURANT BRAND FROM THE HOTEL BRAND, EVEN WHEN THEY SHARE SPACE?
Horwell: When we design the hotels, it’s important that they stand out, but also that they make sense in the destination. The restaurants are the theaters with high-energy bars, whereas the hotels serve as the respites. It’s critical that we make sure to pay close attention to purposeful design features that offer simplicity to the overall hotel experience.

HOW DOES THAT TRANSLATE INTO DESIGN?
Horwell: For example, David Rockwell designed the first Nobu restaurant in New York and has always understood the essence of the restaurant’s spirit of “fun” luxury. His use of high-design features and quality craftsmanship and products are reasons why we continue to work with his company on our restaurant and hotel projects. However, we do work with other designers and architects on our hotels and restaurants and look for these characteristics.

Beachfront Room 
Horwell believes in simplifying design to craft the unhurried, calming vibe he's after. Neutral tones do the job in this beachfront room. Photo: Barbara Kraft Photography



WHAT DO YOU SEE AS A TRAVELER THAT’S A CAUTIONARY TALE FOR YOU AS A HOTELIER?
Horwell: Hotels need to rethink their approach and make sure that they are addressing the ever-changing needs of today’s guest through updated technology, inviting and engaging F&B outlets and staying clear of conventional offerings. We need to get back to hospitality basics and make sure we are not over-thinking the process.

Kelly Sawdon
partner and chief brand officer, Ace Hotel/Atelier Ace

Ace Hotel became the byword for hotels as places to live in, not stay at, before Airbnb even started to give hoteliers nightmares. So, what’s new for the iconic (and storied enough to rate a parody on “Portlandia”) flag in 2017 and beyond?

Model Room
In the upcoming Ace Chicago, the guest room is a 24-hour space designed to inspire anything from a hit song to a yummy drink. Photo: Nicholas James


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