Former Two Roads exec to serve as ceo
Niki Leondakis is leaving Two Roads Hospitality to lead Equinox Fitness Clubs as ceo. Starting next month, Leondakis will oversee all aspects of the company and its executive leadership team. She will report to current ceo Harvey Spevak, who will assume the role of executive chairman and managing partner of Equinox Holdings Inc. and its portfolio of brands, including Equinox Hotels (slated to launch in 2019), SoulCycle, Blink Fitness and Pure Yoga.
Niki Leondakis. Photo: Paul Dyer
“I am thrilled to be joining Equinox as the team executes an ambitious vision for growth and further evolves its luxury lifestyle brand," says Leondakis. “As a hospitality industry veteran, I am passionately committed to bringing the best possible experience to guests. This will be central to my role at Equinox, especially as the company diversifies its branded offerings to its members.”
Leondakis’ 30-plus-year career includes 20 years with Kimpton Hotels & Restaurants, where she was president and chief operating officer. In 2012, she was appointed ceo of Commune Hotels + Resorts. When that company was repositioned as Two Roads Hospitality last year following a merger with Destination Hotels, she was again named company ceo, overseeing all aspects of the hotelier’s 45 luxury and lifestyle hotels/resorts throughout North America, Asia and Europe.
“Equinox is more in-demand than ever before, and Niki's proven track record of success in building lifestyle brands will prove invaluable as we embark on our next phase of global growth,” says Spevak. “A gifted leader with a keen grasp on guest experience, Niki will work closely with me and the team to execute our brand vision as we identify and capitalize on expansion opportunities.”
In addition to the appointment of Leondakis, Equinox also promoted company veterans Scott Rosen and Jeff Weinhaus, effective immediately. Rosen, who began his tenure in 2003 as chief financial officer and became chief operating officer in 2005, has been promoted to the role of president and chief operating officer. Meanwhile, Weinhaus, who joined Equinox in 2006, has assumed the role of president and chief development officer.
The company has nabbed several hospitality experts in the past year. In June 2016, it hired Josh Wyatt, who was formerly with Generator Hostels, to serve as president of its nascent hotel business. It also brought on former Four Seasons Hotels and Resorts’ executive Christopher Norton in August to serve as ceo of that hotel division.
In addition to its new hotel brand, Equinox operates 86 upscale, full-service fitness clubs in New York, Los Angeles, San Francisco, Miami, Chicago, Boston, Dallas, Houston and Washington, D.C., as well as international locations in London, Toronto and Vancouver. The company also owns independent indoor cycling and lifestyle company SoulCycle, which has more than 65 locations nationwide, and Blink Fitness, a value-based fitness brand with 60-plus locations open and/or in development throughout New York and New Jersey.
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